Job Title:  DCM_AM&C_BRAZE_DEVELOPER_SR.CON_CON

BRAZE CUSTOMER ENGAGEMENT PLATFORM (Sr Consultant/Consultant)
Are you innovative, a quick-thinker, and eager to learn more about what’s happening in the industry? Are your development skills amongst the best, and you have a knack for making the most complex things clear? Then this role is for you.

Work You’ll Do

• As a Braze Marketing Cloud Developer, you will be playing a key role to deliver complex projects from strategy, design and configuration through integration, testing and deployment.
• The projects that you will be involved would allow you the opportunity to work with some of the most in-demand and newest features of Braze
• You will integrate and learn from talented colleagues who have focused around core domains.
• Our move towards integrated solutions demands that everyone adopt a growth mindset and invest in expanding their understanding of what we bring to the marketplace.
• Develop and maintain certifications and trainings with Braze as new technologies and upgrades are released.

REQUIRED COMPETENCIES

We are seeking a highly skilled and motivated individual to join our marketing team as a Braze Marketing Automation Specialist. In this role, you will be responsible for leveraging the Braze platform to drive customer engagement, retention, and conversion through targeted and personalized marketing campaigns. You will work closely with cross-functional teams to develop, execute, and optimize campaigns that deliver impactful results.

Responsibilities:

• Develop and execute marketing campaigns using the Braze platform to drive customer engagement, retention, and conversion.
• Segment and target audiences based on user behaviour, preferences, and demographics.
• Collaborate with marketing, product, and data teams to ensure campaigns are aligned with business goals and objectives.
• Monitor campaign performance and analyse key metrics to optimize targeting, messaging, and timing.
• Implement A/B testing and other optimization strategies to continuously improve campaign effectiveness.
• Stay informed about industry trends and best practices in marketing automation and leverage this knowledge to enhance our campaigns.
• Provide insights and recommendations for improving the Braze platform and our overall marketing strategy.
• Understanding of Braze Profiles, Permission Sets, and Sharing Rules
• Understanding of Braze architecture and development best practices
• Knowledge of web services development using rest API, SOAP services, etc. to build custom Inbound/Outbound integrations on Braze platform.
• Bachelor's degree in marketing, business, or a related field.
•  Years of experience in marketing automation, with a focus on Braze or similar platforms.
• Proficiency in using Braze platform features such as segmentation, automation workflows, personalization, and analytics.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent communication skills, with the ability to collaborate effectively across teams.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

PREFERRED COMPETENCIES

• Proven success in contributing to a team-oriented environment.
• Proven ability to work creatively in a problem-solving environment.
• Desire to work in an information systems environment
• Great communicator, capable of articulating and collaborating confidently with various departments.
• Experience in Agile/ Scrum will be a bonus point.

Educational Qualifications: 

Graduate or Post-Graduate

The Team

The Digital Customer & Marketing in Deloitte focuses on owning the commercial agenda through growth strategy, enhanced user experiences, and engagement through the entire customer lifecycle. From our core strengths in creative design, to strategy, platforms and solutions, as well as our continued growth through acquisitions, we are specifically positioned to bring fully integrated solutions to our clients.

We are all consumers and personal marketers. This reality is what makes the Customer & Marketing Offering Portfolio so exciting. What we deliver in the market each and every day directly impacts who we are as customers. We are able to deliver on outcomes for the very products and services that we have the privilege of engaging with ourselves.

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

 

We serve our clients through the following types of work:

• Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
• eCommerce strategy, implementation and operations
• Marketing Content and digital asset management solutions
• Marketing Technology and Advertising Technology solutions
• Marketing analytics implementation and operations
• Advertising campaign ideation, development and execution
• Acquisition and engagement campaign ideation, development and execution
• Agile based, design-thinking, user-centric, empirical projects that accelerate results