Job Title:  Consulting-DCM-AMC-Adobe Target - Senior Consultant

Job requisition ID ::  64451
Date:  Mar 22, 2024
Location:  Bengaluru
Designation:  Senior Consultant
Entity:  Deloitte Touche Tohmatsu India LLP

Adobe Target - Technical Sr. Consultant


Deloitte India is looking for a passionate, enthusiastic, and consulting focused candidate into the India consulting team. This team is responsible for working directly with customers and prospects to match business problems to technology, providing technical solutions on the ground with customers.



Adobe Target Sr. Consultant, is a technical role supporting front-line consultants implementing the personalization and optimization solutions using Adobe Target

Technical Consultant will enable client success by providing innovative consulting for their personalization programs for campaigns on their Web/App/Mobile

They will develop coding best practices and solutions that integrate with the client’s current online infrastructure including mobile and any third-party advertising efforts

The role includes utilizing and developing best practices for integrating Adobe’s Experience Cloud solutions with existing websites/Apps, providing support and training to other marketing/IT specialists as needed, mentoring new Development Consultants, maintaining documentation of solutions and integrations, continuing education on new technologies and platforms that provide benefit to the Digital Marketing Suite and the implementations and delivering top notch solutions to clients

Act as a Development point of contact for Adobe Experience Cloud- Business Consultants/Architects and manage technical delivery for Adobe’s clients across businesses and domains

Primary responsibility is to develop and Implement Adobe Target Campaigns for Site Optimization and Personalization. This involves understanding business requirement, evaluating technical feasibility, offer coding, campaign creation, metrics and segments set-up and quality check & approvals. Responsibility also includes UI development for client websites as required for personalization.

Work with Adobe Experience Cloud Business Consultants/Architects and recommend Technical best practices for optimizing/personalizing client’s digital assets across devices (Laptop, Tablets, Mobile, RWD, etc.)

Drive standardization of coding methodology used by entire team, Create and/or leverage strong processes and templates to deliver better quality and timely delivery

Work with multiple Business consultants/Architects to prioritize work based on business emergency and communicate appropriate feasible timelines of delivery

Build technical/business relationships with Adobe Consultants maintaining the highest level of professionalism

Work and collaborate with Adobe internal teams and client partner relationships o Mentor and Coach other existing team members and new people who join the team

Work closely with the Quality Assurance team to ensure professional delivery of technical implementations o Own and lead the delivery of personalization projects with other stakeholders

Own and lead innovation around personalization bringing value for delivery and customer engagement Deploy Adobe Target solutions on Web/Mobile and other digital properties

Create Tests and Campaigns to target Audiences and configuring measurement parameters o Articulate value driven for personalization to stakeholders

Extensive knowledge of Microsoft Office

Bachelor’s/Master’s degree with equivalent work experience

Position Requirements: 2+ year experience in Adobe Target

5+ year industry experience preferably in Digital Marketing

Self-starter - Organized and highly motivated o Experience in Adobe Target implementation using Launch or JS

Experience in Adobe Target Web SDK o Experience in backend end /server-side deployments using SDK on Java/.Net

Adobe Target Architect Certifications is a plus

Ability to work with Target API JavaScript, jQuery, Ajax, CSS/HTML, Web services/APIs, browser compatibility issues and solutions o Familiar with UI/UX and Mobile SDK

Familiar with current W3C recommendations and their availability in common browsers

Familiar with dynamic web development, personalization, web analytics, website optimization

Experience on chrome profiling/light house/cross browser testing and other optimization tools

Experience leading small team-members in formal or informal capacity