Job Title:  Consulting - AMC - Senior Consultant - SFMC

Job requisition ID ::  4119
Date:  Jan 9, 2022
Location:  Bengaluru
Designation:  Senior Consultant
Entity:  Deloitte Touche Tohmatsu India LLP

Job Description




Are you innovative, a quick-thinker, and eager to learn more about what’s happening in the industry? Are your development skills amongst the best, and you have a knack for making the most complex things clear? Then this role is for you.

Work You’ll Do

•    As a Salesforce Marketing Cloud Developer, you will be playing a key role to deliver complex projects from strategy, design and configuration through integration, testing and deployment
•    The projects that you will be involved would allow you the opportunity to work with some of the most in-demand and newest features of SFMC such as, Interaction Studio/Evergage, Datorama, CDP/C360A, etc. 
•    You will integrate and learn from talented colleagues who have focused around core domains 
•    Our move towards integrated solutions demands that everyone adopt a growth mindset and invest in expanding their understanding of what we bring to the marketplace
•    Develop and maintain certifications and trainings with salesforce as new technologies and upgrades are released


•    Proven background in hands-on Salesforce Marketing Cloud configuration as well as Studios, Builders, and landing pages, microsites
•    Experience of designing Salesforce Marketing Cloud solutions to meet business requirements including segmentation, campaign design and marketing journeys
•    Comfortable creating and managing data sets and data extensions within SFMC to power email campaigns, journeys, and personalized content
•    Experience configuring marketing cloud products, eg Email Studio, Mobile Studio, Social Studio, Advertising Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Content Builder, Audience Builder
•    HTML, CSS & Database knowledge will help to assist issues with email template fixes and segmentation builds
•    tSQL, SSJS , JavaScript, NodeJS, AMPscript, API – REST and SOAP knowledge
•    Experience in execution of Email and SMS , Mobile Push Marketing campaigns
•    Experience with Salesforce Sales, Service Cloud and Pardot would be advantageous
•    Understanding of Salesforce architecture and development best practices
•    Experience on integration of SFMC with SFDC using MC Connect
•    SFMC Certification required – Consultant, Developer, Administrator 


•    Proven success in contributing to a team-oriented environment
•    Proven ability to work creatively in a problem-solving environment
•    Desire to work in an information systems environment
•    Great communicator, capable of articulating and collaborating confidently with various departments
•    Experience in Agile/ Scrum will be a bonus point.
•    Knowledge of web services development using REST API, SOAP services, etc. to build custom Inbound/Outbound integrations – custom activities in journey builder, API integrations b/w OOTB/Custom Web, ERP, Magento, Dynamics, Non – SF CRM or any other third party service to SFMC
•    Knowledge on Encryption – Tokenised Sending
•    Implementation experience of IS, CDP and Datorama
•    Accredited Certification – CDP, IS, Advance Cross Channel, Pardot

Educational Qualifications:  Graduate
Experience Level required: 5-8 years of experience

The Team

The Digital Customer & Marketing in Deloitte focuses on owning the commercial agenda through growth strategy, enhanced user experiences, and engagement through the entire customer lifecycle. From our core strengths in creative design, to strategy, platforms and solutions, as well as our continued growth through acquisitions, we are specifically positioned to bring fully integrated solutions to our clients.

We are all consumers and personal marketers. This reality is what makes the Customer & Marketing Offering Portfolio so exciting. What we deliver in the market each and every day directly impacts who we are as customers. We are able to deliver on outcomes for the very products and services that we have the privilege of engaging with ourselves.

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:
•    Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
•    eCommerce strategy, implementation and operations
•    Marketing Content and digital asset management solutions
•    Marketing Technology and Advertising Technology solutions
•    Marketing analytics implementation and operations
•    Advertising campaign ideation, development and execution
•    Acquisition and engagement campaign ideation, development and execution
•    Agile based, design-thinking, user-centric, empirical projects that accelerate results